Keeping It Simple
by sam on August 2nd, 2010
A VC just 2 months ago sat through my pitch, glazed over, and told me that the real problem somebody should solve when it comes to connecting retailers and online communities is giving retailers a better way to collect customer email addresses:
“Hang an iPad on the wall in the fish guy’s booth at the farmers’ market, so people can type in their emails, maybe. Something like that.”
He really said that. Then, as we were shaking hands and saying bye and…
